WOW! intros Fiber Flex data service to support SMBs

Feb. 22, 2021
The broadband provider has added a new product across multiple markets to provide high-speed internet access at a lower cost during the COVID-19 pandemic.
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Broadband services provider WOW! Internet, Cable & Phone on Feb. 19 announced that its new Fiber Flex data service, billed as an alternative high-speed data offering to support small and medium-sized businesses (SMBs) who have been disproportionately impacted by the ongoing COVID-19 pandemic, is now available.

Per a statement by the provider:

A significant percentage of small businesses across the country have run out of government funding, have already shut their doors or are waiting on a new round of loans to help them weather the current economic crisis. As the pandemic continues to impact the economy, some business owners are saying that without another PPP loan, they might not survive. In fact, 50 percent of small businesses only see themselves being able to operate for a year or less before having to shut down for good.
WOW!'s Fiber Flex product recognizes that internet reliability and speed are a necessity for operating a successful business in today's technology-centric world and is intended to support businesses which are cash-strapped and need to address other financial matters.

"Our focus has always been to ensure our business customers have reliable access to the internet at an affordable price," comments Henry Hryckiewicz, CTO at WOW!. "Fiber Flex is the perfect solution for our business customers to be able to meet their operational goals at a considerably lower price than what they are used to paying. The cost of internet access should never be a barrier when it comes to operating a business, especially under the dire conditions we've witnessed during the pandemic. We hope that this new product provides small and mid-size business owners with a bit of relief knowing they don't have to sacrifice this component of their business operations in order to stay afloat."

The Fiber Flex service is now available in seven of WOW!'s markets, including cities in Alabama, Tennessee, Indiana, Georgia, Ohio, South Carolina and Florida.

As further stated by the provider, "Fiber Flex provides fast, reliable high-speed data services over WOW!'s fiber network to small and medium businesses at a reduced cost, with asymmetrical speed tiers, so customers don't have to pay for upload speeds they may not need. WOW! Business customers have the option to combine Fiber Flex with commercial voice services and Whole-Business WiFi to maximize the potential of WOW!'s business offerings."

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