DVEO to Debut Targeted Ad Insertion

At IBC in Amsterdam in September, DVEO plans to introduce its multi-criteria targeted ad insertion platform. Intended for broadcasters and multiscreen pay TV operators, the SPOTTER advertising platform is designed to use content and viewer information to make decisions about the actual ads played out to any viewer. It combines content type, consumer profile, and geolocation data by "mining" multiple data bases in real time.

In addition to providing the ads, the SPOTTER is designed to trigger "ad starts" via multiple mechanisms. It supports analog cue tones or SCTE 35 triggers to insert commercial spots into live or stored transport streams, plus IP messaging, scheduled, or manual triggering. It's also designed to add advertisements that are inside, over, or around the video content via slices, overlays, crawl messages, alert bugs, and video "squeezes".

The SPOTTER works by transcoding content and inserting SCTE 35 signals with the metadata required for ad insertion. Input can be ASI, IP, or HD-SDI. The platform transcodes MPEG-2 to H.264 and converts HD-SDI content to IP or DVB-ASI. Resultant DVB-ASI output is typically passed on to a modulator for transmitting via satellite. IP output can be passed to the network or to the cloud.