Telestream, BlackArrow Partner on VOD Ad Insertion

BlackArrow, recently purchased by Cross MediaWorks, is partnering with Telestream to simplify the process for pay TV providers and ...

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BlackArrow, recently purchased by Cross MediaWorks, is partnering with Telestream to simplify the process for pay TV providers and broadcasters in Europe and other international markets to monetize VOD programming by preparing VOD assets for dynamic ad insertion (DAI).

In the combined solution, Telestream's VOD Producer DAI platform prepares VOD assets and metadata information, including ad break start and end points, which can be ingested into the BlackArrow Advanced Advertising System to enable pre-, post- and mid-roll VOD dynamic ad insertion.

In other Telestream news, the company plans to unveil the latest version of its Episode video encoding software at IBC in Amsterdam. Scheduled for release in early Q4 2015, the new version includes:

  • Native 64-bit support
  • Support for 4K include R3D ingest and HEVC presets
  • Encoding/transcoding support for JPEG2000, DNxHD and DNxHR, and DVCPro HD
  • Improved preview functionality
  • Name storage destinations directly from the Episode user interface
  • Updated Episode plug-in for Adobe Premiere Pro for compatibility with the Adobe CC 2015
  • A new Audio Channel Configurator to enable mapping to standard input/output formats or customized audio channel layouts
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