HEVC Advance, the licensing administrator for an HEVC/H.265 patent pool, has eliminated "subscription" and "title-by-title" content distribution from the HEVC Advance Patent License in an effort to further accelerate HEVC adoption and support streaming, cable, over-the-air (OTA) broadcast, and satellite distributors. HEVC Advance will no longer license nor seek royalty fees for non-physical HEVC content distribution including Internet streaming, cable, OTA broadcast, and satellite.
"HEVC Advance has worked hard since its inception to facilitate HEVC adoption and enable consumers to enjoy the best video experience. By eliminating non-physical HEVC content distribution from our license, we are transforming to meet the needs of distributors looking to adopt HEVC and bring the incredible bandwidth savings and clarity of 4K/UHD to consumers," said HEVC Advance CEO Pete Moller.
HEVC Advance has further expanded its discounts for Region 1 Lower-Priced Connected Home and Other Devices Category to include sales up to $80 per unit, reduced its combined $45MM Device and Content Distribution Enterprise caps to a single Enterprise cap of $40MM, and expanded its Trademark Program discounts to include physical media. Physical content distribution (i.e., Blu-ray Discs and other types of physical media) and devices will continue to be licensed.