Matt Aden Named SCTE/ISBE's New Vice President, Sales and Sales Operations

The Society of Cable Telecommunications Engineers (SCTE) and its global arm, the International Society of Broadband Experts (ISBE), have named Matt Aden as vice president of sales and sales operations. Aden will look to increase emphasis on revenue opportunities and quality of experience for SCTE/ISBE members and partners.

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The Society of Cable Telecommunications Engineers (SCTE) and its global arm, the International Society of Broadband Experts (ISBE), have named Matt Aden as vice president of sales and sales operations. Aden will look to increase emphasis on revenue opportunities and quality of experience for SCTE/ISBE members and partners.

Aden has extensive experience in senior domestic and international sales positions. He spent 21 years with General Instrument and Motorola, capping his tenure by serving as senior vice president and general manager, sales and customer operations. He subsequently became senior vice president of worldwide sales for Casa Systems and Terayon Communications, and then vice president of sales for Harmonic and Concurrent. Aden also has served as a consultant for a number of companies in the cable space and has been honored as a Cable TV Pioneer.

SCTE and ISBE expect the new hire to help build value for Corporate Alliance Partner (CAP) and individual members by creating and leveraging business relationships that take advantage of the organization's resources and activities. Aden also will be responsible for driving development of resources and infrastructure that will improve the quality of the customer experience for SCTE/ISBE's global membership.

"Ensuring availability of resources that can support new programs is fundamental to SCTE/ISBE's mission," said Mark Dzuban, president and CEO of SCTE/ISBE. "Matt Aden's industry expertise, his organizational skills and his proven ability to forge successful business relationships will expedite creation of a team dedicated to initiating and sustaining opportunities that meet the needs of our members and our corporate partners."

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