Cablevision Taps ActiveVideo for Cloud-Based Ads

May 1, 2014
Cablevision (NYSE:CVC) and ActiveVideo are working together to deploy the new CloudTV AdCast platform later this year.
Cablevision (NYSE:CVC) and ActiveVideo are working together to deploy the new CloudTV AdCast platform later this year. The platform is designed for delivery of HTML5 interactive ads from the cloud. Ads can be written once in HTML5 and extended to TV. Cablevision's initial trial deployment will include American Express and its interactive TV app called "Amex NOW."