The joint demonstration takes advantage of the triggers provided in ATSC 2.0 to synchronize applications with programming content. The demonstration includes an Alticast enabled set-top box (STB) running the company's TV Ready User Agent (TVRUA), which provides a browser and application life cycle control for managing applications. S&T's tools insert ATSC 2.0 triggers into recorded and live content, and Alticast has integrated the ability to recognize the triggers and facilitate the launch of web-based HTML5 applications.
At IBC in Amsterdam, Alticast and Strategy & Technology, an independent developer of interactive TV technologies, will demonstrate their combined technologies to deliver ATSC 2.0 applications by overlaying graphics onto video content. The solution combines TV and web technologies to deliver new iTV services and advertising applications.