NewWave Communications announced on Aug. 10 that it will be rebranding as Sparklight beginning this month. Cable One, which rebranded its products and services under Sparklight last year, acquired NewWave Communications in 2017.
“We are very excited for this evolution to our new brand and the next chapter in our story,” NewWave President and CEO Julie Laulis said. “Over the past several years we have evolved, and our new brand will better convey who we are and what we stand for – a company committed to providing our communities with connectivity that enriches their world. While we are introducing a new brand, our corporate name will remain Cable One, Inc.”
According to Laulis, this change reflects the company’s transformation from its origins as a traditional cable company to a full-service connectivity provider that seamlessly connects customers to the things they care about, including family, work, entertainment and community. The name Sparklight illustrates the speed and connectivity the company is known for, while at the same time symbolizing its new brand promise – connecting people to what matters.
“This is not simply about rebranding our products under a new name and a new look,” Laulis said. “We are enhancing the way we do business so that our customers feel like every interaction with us is effortless, our communities know we are here for the long term and the towns and cities we serve are proud to call us a neighbor.”
Leading up to the rebrand, the company streamlined its residential internet service plans and pricing, offering speeds up to 1 Gig and the ability to include unlimited data on any plan. As part of the rebrand, Sparklight will further strengthen its commitment to the communities it serves through educational programs, corporate giving and donations of time and resources.
Additionally, the company will continue its focus on making the lives of its customers easier by providing value-added services, such as expanding customer self-service options through improved residential and business portals and creating a more personalized experience in updated and refreshed local offices.
“As consumer data consumption continues to increase, multi-device households become the norm, and businesses expect a broad suite of services, Sparklight will continue to evolve with our customers by offering innovative options to fit their needs, while providing helpful, proactive and personal local service,” Laulis said.