Online Video: 37 Billion Views in October

Nov. 16, 2012
According to comScore's Video Metrix service, 183 million U.S. Internet users watched more than 37 billion online content videos in October, while video ad views reached nearly 11 billion. Some 86% of the U.S. Internet audience viewed online video. The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 22.6% of all videos viewed and 1.6% of all minutes spent viewing video online.