NAGRA, Kantar Eye Viewer Behavior

NAGRA (SIX:KUD.S) and Kantar Media, a provider of audience research and competitive intelligence, have announced plans to collaborate on subscriber behavior, with the intent of giving service providers the ability to capitalize on data available through in-home devices while ensuring viewer privacy. The service will be available pre-integrated with OpenTV 5, NAGRA’s media convergence platform, taking advantage of its multi-device TV measurement capabilities.