Synacor, Comcast Spotlight Ink Online Ad Deal

Synacor (NASDAQ:SYNC) and Comcast Spotlight announced an agreement intended to make it easier for advertisers to reach local TV and online audiences through a single point of contact.Under the agreement, Comcast Spotlight will have the ability to sell ad inventory on Synacor-managed web portals in areas where Comcast Spotlight also sells local spot TV ads on behalf of TV service providers utilizing a Synacor portal.