Cable Ops Top JD Power Phone Rankings

Sept. 20, 2012
According to the J.D. Power and Associates "2012 U.S. Residential Telephone Customer Satisfaction Study," cable operators came out on top in all four regions of the United States. In the East, Optimum Voice ranks highest, followed by Verizon. In the South, Bright House Networks ranks highest for the seventh consecutive year. Following are Verizon and Cox Communications. In the North Central region, WOW! ranks highest for the sixth consecutive year, followed by Cincinnati Bell and AT&T. In the West, Cox ranks highest for the 10th consecutive year, followed by XFINITY and Verizon.In terms of age demographics, both Generation Y and Pre-Boomer customers were significantly more satisfied with their home telephone service than customers in other generational groups. Pre-Boomers are satisfied with their phone service simply because it is reliable, while Gen Y customers are satisfied because of their ability to bundle other services such as cellular phone service and high-speed Internet. While the majority of Pre-Boomers are unlikely to switch providers, nearly one-fourth of Gen Y customers are likely shop around for a different provider.