Adobe Upgrades TV Everywhere System

Aug. 31, 2012
Adobe is introducing version 2.0 of its Adobe Pass, a key component of the company's Project Primetime for TV Everywhere services, and which was tested during the 2012 Olympic Games in London.Version 2.0 includes support for auto-authentication, which is designed to enable automatic recognition and authentication of customers who receive both their TV and Internet service from the same provider.A new free preview feature offers consumers temporary access to premium TV content online for a pre-determined amount of time. It's intended to give consumers instant access to content without having to wait until the user credentials are verified. Coming this fall, a new API is designed to enable content providers to integrate authentication within native applications from virtually any connected device.