TiVo to Buy Ad Analysis Outfit

July 17, 2012
TiVo (NASDAQ:TIVO) has agreed to acquire media marketing and analytics software company TRA. TRA matches television exposures from 1.5 million TV homes with specific purchase transactions. The acquisition is expected to offer the TV advertising industry Internet-level measurement and accountability. The unit will be known as TiVo Research and Analytics (TRA). TiVo will pay approximately $20 million for TRA and expects the transaction to close this month.

Illustration 154104782 © Shutter2u | Dreamstime.com
Dreamstime M 154104782
Dreamstime M 154104782
Dreamstime M 154104782
Dreamstime M 154104782
Dreamstime M 154104782
Photo 203595997 © Marina Putilova | Dreamstime.com
Dreamstime S 203595997
Dreamstime S 203595997
Dreamstime S 203595997
Dreamstime S 203595997
Dreamstime S 203595997
Photo 129596703 © Nmedia | Dreamstime.com
Dreamstime M 129596703
Dreamstime M 129596703
Dreamstime M 129596703
Dreamstime M 129596703
Dreamstime M 129596703
Photo 202095407 © Andrii Yalanskyi | Dreamstime.com
Dreamstime M 202095407
Dreamstime M 202095407
Dreamstime M 202095407
Dreamstime M 202095407
Dreamstime M 202095407