Comcast, Scripps Ink TV Everywhere Deal

July 17, 2012
Comcast (NASDAQ:CMCSA) and Scripps Networks Interactive (NYSE: SNI) have reached a long-term agreement to expand their relationship in bringing Scripps' TV networks and shows to Comcast's Xfinity TV customers throughout the United States on mobile and other devices. The multi-year arrangement covers distribution via Comcast's linear and on-demand platforms and makes Scripps' content available to Xfinity TV customers through online, mobile, and other devices, as well as via Scripps' sites and services.The agreement provides for increased distribution of Scripps' content through Comcast's VOD services. Additionally, the new contract includes the use of Comcast's advanced advertising platforms, such as dynamic ad insertion, to support programmers' efforts to monetize their content both during the Nielsen measurement window and thereafter.