Concurrent Showcases iTV, Ad and Data Management

At the CableLabs Summer Conference, Concurrent (www.ccur.com) demonstrated its end-to-end advanced advertising and media data collection and management solutions. The fully managed services are designed to support industry-wide efforts to deliver a standardized platform for advanced advertising and interactive programming.At the heart of Concurrent's MDAS solution is the Centralized Data Warehouse (CDW) - a source and vendor agnostic, fully hosted, multi-medium data management solution designed to offer a 360-degree view of linear, VOD, DVR and iTV media consumption. It's designed to resolve the problems associated with the timely and accurate aggregation, data auditing, warehousing and management of viewership data across multiple platforms.