BackChannelMedia, TelVue Showcase EBIF Infomercial System

BackChannelMedia (www.backchannelmedia.com) and TelVue (www.telvue.com) this week demonstrated an end-to-end interactive multichannel snfomercial system at the CableLabs Summer Conference in Keystone, CO. The system is designed to provide operators with a suite of products for managing and deploying infomercial channels that leverage the emerging EBIF platform and allow consumers to click once with their existing remote control to learn more about a product.BigBand Networks' BMR, FourthWall Media's EBIF user agent, Cisco set-top boxes and Revenue Frontier's infomercial content worked together in the demonstration with BackChannelMedia and TelVue technology. The demo was intended to show that deployment of advanced interactive TV services is possible today, utilizing existing commonly deployed industry standard cable infrastructure and technology, from the headend level to the set-top box in the viewer's home.