Alticast Demos ETV, tru2way Apps

At the CableLabs Innovation Showcase, Alticast (www.alticast.com) demonstrated a range of ETV and tru2way application solutions including application templates, viewer behavior measurement and remote system monitoring along with its tru2way middleware.The company also introduced its AltiConnect Social Media platform, designed to allow cable subscribers to interact with sponsored Facebook, Twitter and Foursquare campaigns, from their TV sets. It enables operators not only to measure subscriber participation and monetize success, but also to measure the campaign's success within social networks. AltiConnect includes lightweight EBIF and OCAP application templates as well as web-based campaign management and measurement tools that implement the CableLabs SaFI specifications.