Mobility Predictions for 2013

The Yankee Group has issued its 2013 predictions for the mobility market. The research house expects the players to begin to take calculated risks and position themselves for long-term success. Next year will mark the arrival of several trends that until now had been only anticipated.

Yankee Group's 2013 mobility predictions are:



  1. Operators will lose $1 billion per month in voice/messaging revenue.


  2. All mobile operators will be either digital lifestyle providers or value bit providers.


  3. Small cells will stumble.


  4. At least one operator will launch a turbo-boosting service.


  5. Google will start subsidizing mobile payments credit/debit card transaction fees.


  6. A cloud-based mobile payment system will see a significant data breach.


  7. More than 50% of companies will look to the cloud for their mobile app deployments.


  8. Microsoft's Windows Store will abandon the 70-30 split and registration fees.


  9. Android smartphone market share will decline in the United States.


  10. MVNOs will feel the squeeze as operators get serious about M2M.


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