Tablet TV Viewing Up 90%

According to Ooyala's "Q3 2012 Global Video Index," there is continued growth in mobile and tablet video consumption and a significant increase in live and long-form content viewing among online consumers. Among web-connected devices, share of time spent viewing on tablets grew 90% over the last two quarters, with nearly three-quarters of tablet viewing time spent on long-form content.

The company sees a steady increase in web-delivered video viewing quarter over quarter as people tune in to television more frequently on digital devices like smartphones, tablets, gaming consoles, PCs and connected TVs both in and out of the home. Among the company's findings:

  • Tablet owners spent 71% of their total tablet video viewing time watching videos 10 minutes or longer.

  • 30% of total tablet viewing time was spent watching content more than an hour long.

  • The overall share of tablet video viewing grew 90% in the past two quarters.

  • The amount of time users spent watching live video on gaming consoles more than doubled in Q3.

  • Desktop viewers tuned into live video for an average of 40 minutes.

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