Hyper-Targeting Advertising Via Adaptive Bitrate Streaming

RGB_V3-H.264 for iPod video and iPhone 640x480

All signs indicate that 2012 will be a break-out year for multiscreen video delivery. The largest operators are rolling out TV Everywhere services and the smaller ones are beginning to follow suit. The next step in the evolution of IP video is monetization. Local ad insertion has always been a money-maker for cable operators and IP video technology offers even greater opportunity for them to generate new revenue across the many devices that now deliver their services.

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