The demand is driven by a variety of factors, including new applications and greater adoption of off-site data center services. The survey indicated that the four most important reasons businesses buy new Internet services were network reliability, price, customer service and technical compatibility. Even though two-thirds of respondents said they needed more bandwidth, bandwidth was only the fifth most important factor.
Bandwidth was a more important factor for large businesses (500+ employees) than small businesses. Network reliability was the most important factor cited by survey respondents, while bandwidth and technical compatibility were tied for second. Mid-sized businesses (25-99 employees) reported the highest rate of bandwidth demand growth, which at 22% is more than double the overall annual total bandwidth growth demand of 11%.