U.S. Home Broadband Penetration 81%

According to the Leichtman Research Group, 81% of U.S. households get a broadband Internet service at home, an increase from 26% ...

Broadband growth slowing, cable still leads
Broadband growth slowing, cable still leads
According to the Leichtman Research Group, 81% of U.S. households get a broadband Internet service at home, an increase from 26% in 2005. Broadband now accounts for 97% of all households with Internet service at home, an increase from 91% in 2010, and 40% in 2005.

Overall, 84% of households get an Internet service at home, and 69% of adults access the Internet on a smartphone. While the percentage of households getting an Internet service at home is similar to three years ago, those accessing the Internet on a smartphone increased from 44% in 2012.

Other findings indicate:

  • 78% with broadband at home also access the Internet on a smartphone, compared to 52% in 2012.
  • 31% not online at home access the Internet on a smartphone, compared to 12% in 2012.
  • The mean time spent online at home per day among broadband subscribers is 2.9 hours, up from 2.4 hours per day in 2010.
  • 13% of households get a broadband Internet service, but do not subscribe to a pay TV service, while 68% of households get both broadband and pay TV services.
  • 32% of households with annual incomes of less than $30,000 do not use a laptop or desktop computer at home, compared to 4% with incomes of greater than $50,000 a year.
  • About 3.5% of all households have an iPad or tablet, but do not use a laptop or desktop computer, up from 1% in 2013.

"Nationwide, about four of every five households now subscribe to a high-speed broadband Internet service, a significant increase from about one in four households having broadband a decade ago," wrote Bruce Leichtman, president and principal analyst for LRG. "As the subscriber base has expanded, and broadband users are spending more time online at home, smartphones are also making Internet access more ubiquitous. Overall, 63% of adults now get a broadband service at home and also access the Internet on a smartphone, compared to 40% in 2012."

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