Broadband services provider WOW! Internet, Cable & Phone on Dec. 29, 2020 announced the appointment of Rose Jerez as WOW!'s vice president, customer success. The provider said that Jerez's appointment highlights WOW!'s dedication and commitment to its customers, ensuring customer advocacy and the complete satisfaction of its subscribers.
"Customers are the heart of WOW!. We have a passion and rich legacy for putting customers first," commented Amy Bell, senior vice president of marketing at WOW!. "In listening to our customers, we know we must continue to learn and further define the overall customer journey to improve the customer experience. Rose has the expertise needed to lead the next phases of our customer-centric approach. We are eager to see her take on this role and show our customers how we WOW!."
Jerez brings 25 years of sales and marketing experience in the media and entertainment industry to WOW!. She previously served as a consultant of digital growth and delivery, marketing and customer care operations at FOX. Prior to that role, she held leadership positions at DIRECTV/AT&T, most recently as associate vice president of retention marketing operations, where she consistently met annual churn goals for approximately 40 million premium video and broadband customers.
"This is the perfect time to join such an innovative and customer-centric company as the broadband industry continues to evolve and expand," said Jerez. "It's undeniable that customer success is a part of WOW!'s culture and I look forward to helping improve the customer experience in this role."
To learn more, visit www.wowway.com.