A major accomplishment of the interop was demonstrating the ability to run interactive applications within VOD content by following the latest version of the proposed Stewardship and Fulfillment Interface (SaFI) 2.1 specification. One of the technical details was the inclusion of a VOD server playing an advertisement with a pre-bound interactive RFI (request for information) application. The RFI data was processed in an aggregator, at which point the data may be accessed by the appropriate cable operator. Also noteworthy was integration of the Ad-ID advertising asset identifier and metadata within the broader SCTE 130 architecture.
Participants at the interop included Ad-ID, ARRIS, Avail TVN, Canoe Ventures, Ericsson, Harris, The Nielsen Co., Sigma Systems, S&T, This Technology and Unisoft.