CableLabs Interop Demos Interactive VOD Ads

Eleven suppliers collaborated at an interoperability lab event held May 23-27 at CableLabs to demonstrate the latest SCTE-130 and SaFI 2.1 advanced advertising specifications. The event consisted of two VOD servers supported by several ad management servers (ADM...

Content Dam Btr Migrated 2011 06 Cablelabs Aainterop
Cablelabs Aainterop 300x180Eleven suppliers collaborated at an interoperability lab event held May 23-27 at CableLabs to demonstrate the latest SCTE-130 and SaFI 2.1 advanced advertising specifications. The event consisted of two VOD servers supported by several ad management servers (ADMs) and ad decision servers (ADSs). Video content was stored in the systems, and each participant could utilize its software interfaces to dynamically insert ads into the VOD sessions.

A major accomplishment of the interop was demonstrating the ability to run interactive applications within VOD content by following the latest version of the proposed Stewardship and Fulfillment Interface (SaFI) 2.1 specification. One of the technical details was the inclusion of a VOD server playing an advertisement with a pre-bound interactive RFI (request for information) application. The RFI data was processed in an aggregator, at which point the data may be accessed by the appropriate cable operator. Also noteworthy was integration of the Ad-ID advertising asset identifier and metadata within the broader SCTE 130 architecture.

Participants at the interop included Ad-ID, ARRIS, Avail TVN, Canoe Ventures, Ericsson, Harris, The Nielsen Co., Sigma Systems, S&T, This Technology and Unisoft.
More in Back Office