This month Intraway, a global provider of OSS automated provisioning platforms, announced its North American go-to-market strategy, bolstered by the company's channel partner ecosystem.
After initial success in the US working with three of the top MSOs, an Intraway representative reported that the company is expanding in North America and will continue targeting network automation and top tier CSPs. Intraway's flagship product, Symphonica, is billed as a no-code, cloud-native, telco-grade orchestration and service activation platform.
Intraway said it will also grow its channel partner program to provide partners with tailored support and benefits when adopting the company's Symphonica OSS platform. Such benefits, according to the company, may include sales and marketing resources, generous margins, a technology partner ecosystem, enablement resources and free training and support.
As cited by the company, a recent report published by Allied Market Research said the global OSS and BSS market was estimated at $36.85 billion in 2019, and is expected to hit $102.14 billion by 2027, registering a CAGR of 13.7% from 2020 to 2027.
This exponential growth, paired with the need to monetize deployments of 5G services and shift towards telco cloud digital transformation, "is pushing operators to revisit almost every aspect of the OSS and do more with less, accomplishing service activation and provisioning more efficiently," contends Intraway.
The company adds that the US market is therefore primed for the expansion of Intraway’s Symphonica solution, due to the increased deployment of 5G, the move to telco cloud and other cloud-native platforms such as SD-WAN and SASE, and the increased adoption of Multi Domain Service Orchestration (MDSO) technology.
Intraway said it has now committed a significant investment in the US market to exponentially grow the business and take advantage of the SaaS and cloud native opportunities.
“Symphonica provides customers with the speed to market, quality solution and versatility across platforms they are looking for in a service activation and service provisioning orchestration engine,” commented Steve Marsh, North American GM at Intraway. “Our initial success within the US market supports the expansion of our team and our program to supply our no-code platform to help provide the security, reliability, performance efficiency and cost optimization companies are looking for to take the complexity out of service and network operations. We are investing in our organization by adding staff across the US and building up our unique channel partner program to help support this growth and adoption across the US.”
With a North America based headquarters in Miami, Florida, Intraway said it will also be significantly increasing headcount across the US in support of the company’s new North American initiatives.