Adara inks U.S. sales deal with ECAM Group

July 18, 2018
Adara Technologies has entered into an agreement with The ECAM Group, along with its regional representative firms Giganet Sales and ...

Adara Technologies has entered into an agreement with The ECAM Group, along with its regional representative firms Giganet Sales and Teracom Sales, to more than triple Adara's sales and support coverage in the United States.

"The ECAM Group is particularly excited to partner with Adara Technologies at this point in the company's - and industry's - evolution," said Paul Muir, managing partner for ECAM. "Adara is experiencing very strong interest from not only tier II and III but also tier I cable operators who are interested in its game-changing, low-cost, SIPV solution that enables operators to free up large amounts of their spectrum in just 90 days for immediate DOCSIS expansion. In addition, its associated SIPV Utilities and Tools Suite delivers improved service visibility and customer support enabling augmented customer experience and reduced subscriber churn. It is obvious that Adara's solutions are meeting today's key market needs and we are happy to help more operators become aware and join the movement."

"The ECAM Group is particularly well-suited to represent Adara Technologies in this market segment," said Mark N. Guerrazzi, vice president, sales and business development, for Adara. "Their team of industry representatives has excellent relationships with operators across the country, as well as a deep understanding of the challenges that Adara can help them solve, including the rapid expansion of their profitable broadband business while substantially improving their customer service metrics. This makes the value proposition for our new sales team exciting and highly beneficial to our customers."

Adara will be demonstrating its solutions at The Independent Show in late July as well as at the upcoming CableLabs Summer Conference in Keystone in early August.