Trajectory is an open, standards-based dynamic ad insertion solution that drives ad routing for linear, on-demand and network DVR, with real-time inventory management and ad decision execution. This newest release of the Trajectory Dynamic Ad Insertion solution is designed to support emerging business models and manage ad loads, inventory splits and the enforcement of splits across multiple platforms for multiple partners. Operators can connect their ad technology to any programmer's ad technology regardless of vendor. Legacy systems are supported alongside IP-based services and devices. Control over the viewer experience is provided through new features that normalize inventory definitions and usage across players and their systems.
As one Diamonds judge said, multiscreen monetization is critical to the future of cable operators. The Trajectory dynamic ad insertion solution offers cross-platform connectivity in a full-open environment, which will ensure no abandoned investments, he added.
Booth 472
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