According to Digital TV Research, pay TV revenues for 138 countries increased by $32 billion between 2010 and 2016 to reach $202 billion. However, only $1.23 billion was added in 2016.
Simon Murray, principal analyst at Digital TV Research, said: "Despite its pay TV revenues being higher in 2016 than in 2010, North America peaked in 2015. Its 2016 total was $1.77 billion down on 2015. Although no decline was recorded, European pay TV revenue growth has slowed down considerably."
More positively, the Asia Pacific region added $10.21 billion between 2010 and 2016, up by 42% to $34.38 billion. Latin America increased by 78% to $18.44 billion. Sub-Saharan Africa more than doubled its total to $4.20 billion.
The United States accounted for 49.5% global pay TV revenues in 2016; slipping below the halfway point for the first time. The 2016 total is down from 54.5% in 2010. The United States is followed (a long way behind) by China, the UK, Japan and Canada. Those five countries generated two-thirds of global pay TV revenues in 2016.
Half of the $32 billion extra revenues generated between 2010 and 2016 came from four countries: The United States provided $7 billion, China $4 billion, Brazil $3 billion and India $2 billion. However, revenues declined in nine countries, mainly due to subscribers converting from standalone TV to bundles, which are less lucrative for TV operators. Pay TV revenues more than doubled in 59 countries between 2010 and 2016.
