According to Incognito Software's "OTT Challenges and Opportunities" survey, nearly 70% of providers surveyed recognize new business opportunities presented by OTT services, far outweighing the number of respondents who acknowledge the competitive threats.Other findings include:
- Nearly 82% of respondents have already upgraded their network infrastructure to cope with increased subscriber bandwidth usage.
- On a global level, the most popular strategies employed to manage OTT are fair usage policies (40%), followed by bandwidth caps (34%) and proprietary OTT services (22%).
- While the majority of respondents agree that OTT allows for the creation of new services and revenue streams, some operators - particularly those outside North America - believe that OTT presents considerable risks.
- Nearly 62% of respondents reported using only one type of monitoring tool, raising questions about the way providers are analyzing OTT bandwidth consumption.
