Canadian telecom operator TELUS (NYSE:TU) has selected Ericsson's (NASDAQ:ERIC) MediaFirst TV Platform to support its Optik TV service.
The MediaFirst is a cloud-based media platform for the creation, management and delivery of multiscreen pay TV services. The platform also provides analytics tools to help operators target relevant content and promotions to viewers.
Angel Ruiz, CEO and president of Ericsson Media Solutions, said: "Consumers are enjoying more choice than they have ever had before - not just more content, but also more ways to watch that content, whenever and wherever they want it. Providers have to stand out from the crowd to remain competitive in the competitive TV landscape. We believe that a truly seamless and personalized TV Everywhere service enables an operator to create that distinction. We are proud to partner with TELUS in shaping the future of pay television"
TELUS is using Ericsson MediaFirst TV Platform to upgrade its Optik TV service across all platforms and all devices. As part of the first phase, TELUS has recently launched its Optik TV app to almost 1 million customers in British Columbia, Alberta and Quebec. The app provides customers with features including the ability to watch live TV and set recordings on the go; access thousands of shows and movies on demand; and order a movie at home and finish it on a tablet or smartphone. A browser version of the app launched alongside the mobile app.
Blair Miller, vice president, products and content at TELUS, said: "We are committed to providing our customers access to innovative TV offerings that makes it easier for them to access their favorite content anywhere, any time. Our selection of the Ericsson MediaFirst TV Platform ensures that we will be at the forefront of new TV technology, offering TELUS customers Canada's best entertainment experience."
