Altice USA (NYSE:ATUS), Charter Communications (NASDAQ:CHTR) and Comcast (NASDAQ:CMCSA) have reached a preliminary agreement to form a new interconnect in the New York market to provide a one-stop advertising solution to reach more than 6.2 million households across the New York DMA, the largest advertising market in the country. For marketers, agencies and advertisers, the new interconnect is intended to provide an enhanced way to reach audiences across TV and digital platforms. The new interconnect is expected to launch in early second quarter 2018.
The new Interconnect will provide advertising clients with access to households served by the three MSOs as well as other MVPDs serving the New York DMA. In addition, the new Interconnect will manage all DMA-wide, non-local advertising sales on both News 12 Networks and Spectrum News NY1, two hyperlocal news stations in the New York tri-state area.
The new Interconnect will provide advertisers in the New York DMA with a variety of advertising products and solutions, including the ability to place their commercial ads on up to 85 cable networks, as well as offering linear and digital planning tools and campaign measurement.
Ed Renicker, current head of the New York interconnect and president of Altice Media Solutions, will serve as CEO of the new interconnect.
Renicker said: "I am incredibly pleased to take the interconnect to the next level by partnering with Altice USA, Comcast and Charter to establish a platform that will make it easier and more effective for advertising clients to reach consumers in the all-important New York tri-state area. The new interconnect will be a one-stop shop for video advertisers and agencies who want to reach the largest television audiences, whether broadly across the entire DMA or in a more targeted way."
