Keepixo and Yospace have pre-integrated their respective OTT and ad insertion systems to offer an end-to-end monetization solution for live TV channels when viewed online. Keepixo will demonstrate the combined solution at the NAB Show in Las Vegas.
Yospace's server-side dynamic ad insertion technology is intended to allow broadcasters to replace advertisements across live streams similarly to broadcast TV. Replacement ads can be tailored to suit the interests of each viewer.
Keepixo's OTT packager can be provided as a stand-alone solution or combined with Keepixo's live transcoder to address all OTT formats and requirements.
Keepixo's equipment receives live audio/video streams with SCTE-35 ad markers and encodes them in multi-bitrate for OTT TV platforms. Yospace's platform receives that stream and, when it detects an ad marker, calls a third-party ad server that instructs Yospace which ads to stitch into the stream. Yospace manages each streaming session individually, which allows advertising to be served that is relevant to the user's interests.
"Now that OTT services are becoming widely deployed, broadcasters and operators are looking for ways to monetize their content. And this is where Yospace comes in," said Jerome Blanc, COO at Keepixo. "Yospace's ad insertion technology, combined with the flexibility of our OTT Encoder-Packager, enables targeted and regionalized advertisements and secures our customers' ad revenues."
"We've worked with Keepixo longer than any other encoding or packaging provider, and we're delighted to announce the pre-integration of our platforms," said David Springall, CTO at Yospace. "Dynamic ad insertion is the most talked-about monetization solution for broadcasters today. One of the key factors behind a successful implementation is the relationship between the ad stitching platform and the encoding/packaging workflow, so this announcement is great news for all concerned."
