According to OTT video provider FreeCast, the leading broadcast networks by viewership among OTT consumers in 2015 were CBS, NBC, Fox, the CW and ABC, while among cable networks, the Food Network, VH1, the History Channel, A&E and TV Land made up the top 5. Approximately 15% of users watching network TV shows did so on a mobile device.
The average user accessed content from only two or three different networks per session, and most stuck with only four or five networks through all of their sessions in 2015. The company says its data coincide with the rising popularity of smaller pay TV bundles and increasing demand among consumers for a la carte TV.
