Report: Netflix, Google, Facebook Lead Web Traffic

May 28, 2015
According to Sandvine's (TSX:SVC) latest Global Internet Phenomena Report focusing on North America and Latin America, Netflix's ...
According to Sandvine's (TSX:SVC) latest Global Internet Phenomena Report focusing on North America and Latin America, Netflix's proportion of Internet traffic is up again in North America, while Facebook and Google make up 60% of mobile traffic in Latin America. Highlights from the report include:
  • Netflix continues to slowly increase its domination of North American fixed networks, accounting for 38.5% of downstream traffic in the peak evening hours.
  • In Latin American, Facebook and Google now make up more than 60% of total mobile traffic in the region.
  • The release of Call of Duty: Advanced Warfare - Ascendance DLC caused a significant spike in bandwidth usage and accounted for 12% of traffic on one North American fixed network on its release date.
  • During the season five premiere of Game of Thrones, HBO's two streaming [] properties (HBO GO and HBO NOW) accounted for 4.1% of traffic on one U.S. fixed network, an increase of more than 300% of their average levels.
  • BitTorrent continues to see a decline in fixed access bandwidth share, and now accounts for only 6.3% of total traffic in North America and 8.5% in Latin America.
  • Netflix's recent decision to encrypt its service is expected to result in the majority of Internet traffic in Latin America and North America being encrypted in 2016.