According to the Adobe (NASDAQ:ADBE) Digital Index "Inaugural Video Benchmark Report," online video viewing on mobile devices is set to take over desktop viewing by Q4 2016. Adobe predicts TV Everywhere active viewership will reach 17.5% by the end of 2015. The company also expects both pay TV operators and content owners to expand their TV Everywhere offerings.
The report is based on 191 billion total online video starts and 2.67 billion TV Everywhere authenticated videos during 2013 and 2014. Among the findings:
- Smartphone share of video viewing was up 75% year-over-year (YoY) in 2014, to 14%, and tablet share up 50% YoY, to 12%. Total time spent viewing video content on a tablet is still twice as long as time spent on a smartphone, while desktop time spent is 14 times longer.
- TV Everywhere is seeing an increase in adoption, with 2.1 billion authenticated videos viewed, up 266% YoY. Some 13 million viewers used TV Everywhere services in 2014, up 116% from 6 million in 2013.
- TV Everywhere authenticated videos are up 467% since January 2013. And 13.9 million, or 12.5% of pay TV subscribers, actively viewed TV Everywhere content in Q4 2014, up 184% since Q1 2013.
- Gaming consoles and OTT device share of video viewing is up 50% YoY and 60% QoQ. Chromecast, Roku, Apple TV and gaming consoles are expected to push gaming console and OTT devices share of TV Everywhere above 20% in 2015.
