Canadian cable operators Shaw Communications (TSX:SJR.B) and Rogers Communications (NYSE:RCI) are edging toward a la carte video programming in talks with the Canadian Radio-Television and Telecommunications Commission. The discussions are part of the CTRC's Let's Talk TV proceeding, which aims to foster choice and flexibility in programming.
Shaw has proposed a set of principles called "Market Guidelines to Maximize Customer Choice and Flexibility," which would require that:
- Cable and satellite providers offer a majority of programming services on a standalone basis and that licensed programming services must allow their services to be offered on a standalone basis
- Consumers not be forced to purchase certain high-cost services (like sports) as part of their basic package; instead, consumers would be given the option to receive such services on an enhanced basic, through a discretionary package or on a pick-and-pay basis
Rogers is also advocating for more flexible packaging and channel selection options.
"Delivering more choice for customers depends on the CRTC banning unreasonable contracts that prevent TV providers from offering channels on a pick and pay basis," said Ken Engelhart, Rogers' senior vice president, regulatory. "The CRTC is taking a look at this barrier to choice and we're confident they'll do the right thing for consumers."
