SeaChange, This Tech Team on Multi-Screen Ads

SeaChange International expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology. The joint solution is designed to provide video operators with a single web-based interface to manage advertising campaigns across VOD, Internet and mobile platforms. Immediately available and planned for demos at the Cable Show, the solution leverages SCTE and Internet Advertising Bureau (IAB) specifications to interconnect VOD with broadband Internet and mobile advertising systems.The single solution, combining SeaChange's Infusion Advanced Advertising Platform with This Technology's SpotLink software, is designed to allow operators to use existing broadband servers for placement decisions including dynamic pre-, mid- and post-roll ad insertion into VOD.